Mobile App optimizations for lord & taylor

objective:

Boost mobile app revenue through quick wins and optimiziations.

Role: Product Owner

Responsibilities:

• Enhanced navigation and product discoverability.

• Launched push notification campaigns to enhance user engagement.

• Introduced abandoned cart and win-back triggered notifications.

• Promoted app installs on the mobile site and offered incentives with coupons.

• Implemented percentage-off messaging on PLP and PDP.

• Managed product availability and app refresh.

Outcome:

• Increased app revenue by 450% within the first two months.

FROM HAMBURGER MENU TO STICKY BOTTOM NAVIGATION

BEFORE

• The Level 1 category navigation was hidden under the "Shop Now" section in the hamburger menu.

• The hamburger menu was not accessible from the PLP and PDP, making it difficult to navigate the app.