SITE RE-DESIGN AND RE-PLATFORM FOR FASHION TO FIGURE

Led the comprehensive re-design and re-platforming of the Fashion to Figure website, transitioning to Shopify Plus. This project focused on modernizing the user interface, optimizing the user journey, and improving backend performance. By incorporating data-driven design changes and leveraging the robust capabilities of Shopify Plus, the new site achieved a 26% lift in conversion rates, streamlined site management processes, and significantly enhanced overall user satisfaction.

More details coming soon….